Mountain Athlete Team

Marvin Howard


Age: 45

Profession: Ski Wear Developer

Activities: Biking, Skiing & Hiking

Hello all you Cloudveil loyalists, it's Marvin Howard here.

As of March 1, 2011 I have proudly joined the Cloudveil Mountain Ambassadors Program. I have been bouncing around the industry for over 30 years and I have finally found a brand name and company that shares my vision of the next century.

I started my ski enthusiasm in VT in the early 80’s skiing with mostly friends at local resorts such as Killington, Mt Snow and Okemo. After spending several extended spring breaks out west in places like Crested Butte, Breckenridge & Telluride I decided soon after college I would dedicate myself to exploring & thriving in the Tetons.

In 2002, I was invited by Teton Gravity Research (TGR) & Storm Show Studios to assist in production. Over the next 7 years I was fortunate enough to travel from the tallest peaks of Italy to the steepest couloirs of Argentina. My worldwide travel experience makes me one of the most recognizable faces in the industry today. I look forward to putting the Cloudveil product through the most difficult field testing possible, and to help develop the future lines to best suit every outdoor enthusiast.

Alexandra von Wichman


Age: 46

Profession: Custom Boat Charter Owner/Operator

Hometown: Anchorage, Alaska

I have lived in Anchorage, Alaska where I was born into a family of avid outdoor lovers. I started as an alpine ski racer, nationally ranked, and ended my career with Division 1 NCAA skiing. I alpine ski coached for 16 years. With my brother, I have run a guided tour outfit since 1993 focusing on eco charters and soft adventure travel – hiking, kayaking, fishing and extended overnight boat tours. We’ve commercially fished in South-Central Alaska since 1981. My outdoor activities and interests widely vary, ranging from any type of ski, skate, snowshoe, and ice climbing. I started tele-marking within the last 10 years and find it rejuvenating. I have never known a “bad” day in nature, only bad gear – Cloudveil has offered me warmth, practicality, waterproofing, comfort and mobility for years.


Alex Hassman


Age: 38

Profession: Owner of a home remodeling company and ski patroller for Big Sky Resort

Hometown: Big Sky, MT

Where I can be found: When I am not running a Saws-All or playing with my kids, I can be found Mountain biking and kayaking in and around South West Montana. Winter, I divide my time between skiing at the resort, backcountry skiing, and skate skiing. In between seasons I trail run and ride my cyclocross bike.

If I was only allowed to do one sport year round and I had to choice between the sports I enjoy... I would have to say I would ride my bikes. This pains me to say this because skiing would be interchangeable with biking if not preferred. It comes down to never summer vs. never winter.

I seem to do a lot of competitions. I think it was an attempt, by my parents to direct my energy, but I was thrown into sports and competition at an early age. I did everything from soccer, swim team, T-ball, ski racing, lacrosse, tried golf, tried tennis. It seems natural now to scrap and be pushed hard. When I win I can't wait for the next event, when I get schooled, I wonder why try. All and all it keeps drawing me back.

I appeared in a couple of local videos and a Tough Guy Production telemark video. It’s funny, once I came in second at the U.S. Telemark National Championship and placed 2nd overall in the standings. Tiger Woods won a big PGA title that same weekend and my mom was like "so this is good, you must have won a car or something? What kind of winnings we talk'n"...winnings mom... it's telemark skiing, not golf.

Brian Prax


Age: 41

Profession: Physical Therapist, Mountain Guide, Guide book writer, Photographer

Hometown: Jackson Hole, WY (since 1996)

I have been alpine climbing for over 20 years, including rock, ice, and mixed ascents all over the lower 48, Canada, Alaska, and the Himalaya. I have climbed the Cassin Ridge on Denali and have soloed the direct NE face of Cho Oyu. I have been an Exum guide for 10 years and have been an ambassador athlete for Cloudveil since 1997. I climb, road and mountain bike, race motorcycles, white water raft, and hike in the summer, hunt elk and deer in the fall, ice climb and back country ski and snowboard in the winter, and try to stay dry in the spring. Typically, I have represented Cloudveil at the Cody Ice Fest and the Oury Ice Festival, teaching climbing clinics and providing guided ascents at these events, and would be happy to continue to do so.

Eric Anderson


Age:  41

Profession:  Fly Fishing Guide/S. Fork Outfitters, Swan Valley, ID
                Powder Skiing Guide/Grand Targhee Powdercats, Alta, WY

Hometown:  I reside in Victor, Idaho with my hottie wife Sarah and kinda hot dog Bo.

In the winter months I can be found snowmobiling, skinnig, and boot-packing with friends and family to our favorite ski lines in the Teton Mountain Range.  I also guide guests through some really deep powder for Grand Targhee Powdercats and love to ski Jackson Hole as well.  In the summer months I can be found on the South Fork of the Snake River in Swan Valley, Idaho.  Whether guiding guests of the South Fork Lodge and Outfitters or chasing trout myself,  I'm on the water most every day.


Cait Parker


Age: 27

Profession: Outdoor Educator, Wilderness First Aid Instructor

Hometown: Seattle

Where I can be found: anywhere west of 108° longitude.

I grew up beside the inspiring mountains of the Pacific Northwest. I love doing anything outdoors and under my own power including climbing, mountaineering, skiing, trail running, and mountain biking. After growing up competing in the team sports arena, I am now looking forward to mixing endurance solo events into my schedule of adventures. When the snowflakes fall and winter gets under way I embark on backcountry ski trips, escape to the south to climb, and test myself at the Equinox Ski Challenge in March. It has been said: If you don't love what you are doing...do something else.

Jason West


Photo: Steve Lloyd

Age: 36

Profession: Physical Therapist

Hometown: Brighton, Utah

Where I can be found: Hopefully in the mountains whatever the season.

Growing up in the Wasatch Mountains of Utah, I have a deep connection to the wilderness and experiencing life outdoors. Of all the great ways to spend time outside, my all time favorite is skiing in the backcountry either on telemark or alpine gear. I actively shoot with numerous photographers and film with the Powderwhores (Flakes, Television). I also specialize in physical therapy for skiers and other outdoor athletes both in injury prevention and return to high-level sport after injury.

Luke Kretschmar


Age: 32

Profession: Climber, Registered Nurse

Hometown: Rapid City, SD

Where I can be found: Black Hills of South Dakota

I started climbing and snowboarding at age 15 in the Black Hills of South Dakota. After high school I moved to Big Sky Montana then to Salt Lake City to pursue snowboarding. As time went on I began climbing more than snowboarding and decided to move back to the Black Hills to climb granite spires, Devils Tower and develop the untapped limestone in the hills. I have always been intrigued by the endurance and excitement of both sport and traditional climbing. I currently live in Rapid City South Dakota and I am enjoying everything the hills have to offer. Most of the year I am climbing and bolting routes out in the Black Hills with friends. When the weather turns I make my way to Utah to snowboard in the Wasatch Mountains. This year, I plan on travel nursing and continue to climb and snowboard in different parts of the country.

Susan Medville


Age: 39

Profession: Cultural Consultant

Hometown: Reston, VA

Where I can be found: Pemberton, BC

Susan is a skier who loves exploring the mountains and discovering new lines around her home in Pemberton, BC and afar. For many years she competed as ski racer and later on the International Freeskiers Association's World Tour. She skied until a month before her son Jack Ari was born and is looking forward to watching him grow up skiing deep powder.

Todd Anders Johnson


Age: 41

Profession: Music producer/performing artist in Salem, founder of the Risan Project

Hometown: Blue River, CO

Where I can be found: In Summit County boarding at the resorts and backcountry, mountain biking, hiking and river rafting. I am off to Alaska in April for my annual pilgrimage to the Chugach for deep pow and Salem events in Valdez, Anchorage, Talkeetna, Homer and Girdwood.

I have been snowboarding for 25 years since my early days in Vermont, ski racing in high school. I have been traveling to Alaska for 13 years and enjoying backcountry and heli-boarding, glacier trekking, river rafting and sea kayaking with an amazing crew of friends who guide and reside in that great land. Residing just south of Breckenridge at 10, 200 ft., I have been teaching at the resort and taking classes like ice climbing, wilderness first responder and GPS-oriented GIS courses.

I have merged my passions for big mountain riding and music with regular tours to Alaska, British Columbia and Rocky Mountain towns. My band, Salem, performs at events like the X Games, Tailgate Alaska, the US Freeskiing Open, the Canadian Freeskiing Championships and the US Snowboarding Grand Prix. I formed The Risan Project in 2009 and have been producing music concerts with film premiers and presentations that entertain and also inspire reflection on the current state of the environment and sustainable alternatives.