Most designs begin from need: a particular item that does not yet exist; refinements to an existing jacket or pack; addressing comfort or textile compromises; a feature that wastes time, increases exposure or is unnecessary. As romantic as it would be to say that design inspiration is divine, function and the need for solutions are the primary initiatives for Cloudveil products.
Sometimes the best solution for one design is to merge it with another, or to introduce an element not previously entertained. Other times, a design must be abandoned because it simply does not work. Inspiration can come from the most ordinary moments; all that is required is an open mind and the willingness to entertain unorthodox ideas. Intimate understanding of the design problem involves trial and error, feedback, collaboration, input from other teams, and shared expertise. Marketplaces and personal interests are set aside; authentic products speak for themselves.