Design Philosophy

Our brand is rooted in Jackson Hole and we take advantage of this prime alpine location to exhaustively put our gear to the test. From first sketch to refined form we sanction only clean, functional and focused designs that excel on our rugged Teton home turf. We utilize the most innovative textiles and inject each piece with expert adaptability for the shifting conditions experienced in the mountains. As a result, we certify each piece that earns the Cloudveil mark is a product of alpine toughness, active versatility and inspired style.