Cloudveil Announces the Launch of the New Fall/Winter ’12 Line
November XX, 2012 (MARBLEHEAD, Mass.) – Cloudveil, the Inspired Mountain Apparel company, today unveiled their Fall/Winter 2012 line of technical outdoor apparel. The new line represents a re-launch of the brand and a return to the company’s strength delivering innovative base, mid and outer layers designed by passionate outdoor enthusiasts and manufactured from the best materials available.
The Fall/Winter 2012 line is inspired by rugged mountains, inhospitably cold climates, and the locals who call these places home. We strive to keep outdoor athletes warm, dry and comfortably stylish in the face of harsh elements. Our products are designed and tested by a dedicated group of these mountain athletes, and meet their versatile requirements for high alpine adventure and everyday living.
The line is built on the rock-solid foundation of best-sellers that have made the Cloudveil name synonymous with the mountain-town lifestyle including the Run Don’t Walk collection of fleece garments made from Polartec® PowerStretch Pro. Cloudveil’s RDW is the gold standard for base and mid-layers, and it’s the choice of mountain athletes across a broad variety of outdoor sports and activities. Joining RDW in the performance fleece category is the new Gauntlet Pullover made from Polartec® PowerDry, designed to deliver a packable combination of wicking and warmth.
New hard and soft-shell products for 2012 include the Cody Peak Jacket and Cody Peak Pant built from Polartec®’s new super-breathable NeoShell 3-layer laminate, as well as a reintroduction of the iconic full side zip Koven hard shell pant and an update of our popular FirsTurn Jacket built from a new abrasion-resistant fabric. The new LasTurn Jacket makes its first appearance as an in-bounds piece designed to make a seamless transition from the last run to the first beer.
Our collection of efficient insulated pieces continues to provide warmth even in wet winter conditions by combining eco-friendly insulating materials with technically-advanced shell fabrics. The new Nomad delivers the flexibility and mobility of the best-selling Serendipity soft shell with a low-profile layer of PrimaLoft® One insulation, while the new Igneous Hooded Jacket combines soft shell laminate wind and water resistance in the hood, shoulders and arms with an insulated body, delivering protection and abrasion resistance where you need it and a soft cocoon of warmth where you don’t. The Enclosure Jacket returns in 2012 as the ultimate synthetic approach piece, while the new Two Trigger Jacket is designed for around-town use with dialed-up western styling.
“This is a really important line for our company,” offered Bill Lynn, Cloudveil’s Marketing Director. “Cloudveil has always been a premium performance brand, and for the first time in years, it is back in the hands of an entrepreneurial team of outdoor enthusiasts. This is the first line created by this team.”
A new collection of accessories rounds out the line, punctuated by a redesign of the best-selling Troller leather on-mountain work glove. New for 2012 are the Ranger and Retriever gloves featuring varying combinations of leather and soft shell fabric to deliver the perfect combination of warmth, ruggedness and breathability for whatever our customers do outside.
“The new line returns Cloudveil to its roots as a brand for the core side and backcountry enthusiast,” Cloudveil President Chaz Bertrand said, “We’re getting back to basics with the gear that made Cloudveil the brand of choice for skiers, mountaineers and climbers haunting mountain ranges across the country.”
About Cloudveil Mountain Works
Cloudveil Mountain Works manufactures technical and casual apparel designed for the mountain lifestyle. Founded in Jackson, WY to fill a need for better performance apparel designed for use in the Teton backcountry, Cloudveil can be found on every mountain range in North America. To learn more about Cloudveil, visit http://www.cloudveil.com.
Hi-res images and other assets are available upon request.